Footprints, a renowned Play School and preschool brand and leading provider of high-quality early education and childcare services has announced an expansion strategy aimed at opening 200 new centers by the end of 2025, bringing the total count of the company to 350 centers across India. This expansion initiative is projected to drive the company’s gross revenue run rate to an impressive 275 CR and making them among the top 3 pre-school players in India by revenue.

In terms of expansion, Footprints is targeting primarily tier A, and selected tier B cities with a high concentration of urban families. The company’s selection criteria prioritise locations with strong demand potential and conducive demographics for early education services. Currently operating in 20 cities, Footprints aims to expand its footprint to nearly 40 cities nationwide by the end of 2025.

“We are excited to commence this significant expansion journey as we continue to fulfill our mission of nurturing young minds across India,” said Raj Singhal, Co-Founder and CEO of Footprints. “Our focus remains on providing exceptional early education and childcare services while leveraging technology to enhance parental involvement and operational efficiency.”

Footprints, with its deep commitment to excellence and innovation, has continuously evolved to meet the dynamic needs of modern families. Footprints is heavily investing in AI technology to enhance its operational capabilities. This investment will enable Footprints to monitor crucial aspects such as lesson plan delivery, cleanliness, and adult-child ratios in real-time, ensuring the highest standards of quality and safety.

To finance its expansion plans, Footprints primarily relies on internal accrued profits. However, the company is open to securing external capital to acquire regional players and strengthen its brand presence in underrepresented geographies. Additionally, a portion of the funds will be allocated towards establishing centers in corporate towers, capitalizing on the demand from parents migrating to Southeast Asian countries who seek to replicate the Footprints experience internationally.

Footprints has established a unique hybrid model that combines the strengths of the franchise and company-operated centers, ensuring unparalleled quality and scalability, while remaining steadfast in the commitment to providing a safe, nurturing, and enriching environment for children, empowering parents to actively participate in their child’s growth journey.